The Chief Executive Officer for Telecel Ghana, formerly Vodafone Ghana, Patricia Obo-Nai, has assured customers and stakeholders of Telecel Ghana’s commitment to innovation and digital inclusion.
Mrs. Obo-Nai promised clients a transformative experience on the Telecel platform, including improved service delivery and a focus on mobile financial services.
Speaking at the rebranding ceremony at the Labadi Beach Hotel in Accra, the CEO, Patricia Obo-Nai, underscored the company’s rebranding journey, which took off about a year ago.
“So, in February 2023, Vodafone Ghana ended its work in Ghana. So, we signed a deal with Telecel Group to take over the 70% shares of Vodafone Group in Ghana Telecom. It has been one year of transition. And so, from yesterday, we ended the relationship with the Vodafone brand and we unveiled the Telecel brand. We started with our employees in the morning at the conference centre, so they will see it first.
“We have announced our brand promise that they are going to see an experience that is very different in our network, in the way we deliver service to our customers, and also, importantly, the mobile financial services,” said Mrs. Obo-Nai.
She further noted that “There will be a lot of digital innovations that will come up. And so, we announced our app called Telecel Play which everybody should download.
“And over the period, you begin to see the changes that will happen, especially in the financial services. So we are available in all 60 regions, and we’ll move to the regions to show everybody what the new Telecel brand has to offer,” she stated.
She emphasised the careful approach taken to introduce the Telecel brand, beginning with internal stakeholders and progressing to key external partners and customers before a public introduction.
Telecel Ghana’s rebranding efforts include the introduction of the Telecel Play app, aimed at delivering a range of digital innovations and mobile financial services to customers.
Vodafone Ghana is now Telecel Ghana
Vodafone Ghana has formally switched to Telecel Ghana, signifying a deliberate effort to increase economic access to communication services throughout the country.
Telecel Ghana has now assumed control over various operations previously managed by Vodafone, including fixed telephone lines, internet services, voice and data services, as well as cash transfer and other business services.
This transition follows the acquisition of a 70 percent majority stake in Vodafone Ghana by Telecel Group.
Source: 3News